Dracula Daily Project Launches
On June 8, 2012, the Dracula Daily Project was launched, which involved sending daily emails to subscribers with excerpts from Bram Stoker's 'Dracula'. The project took advantage of the fact that 'Dracula' was written in epistolary format, with specific dates tied to letters and journal entries. By sending these excerpts corresponding to the dates on which they were written, readers experienced the story in real-time over the course of several months. This unique approach to experiencing the novel led to a revival of interest among readers and helped bring the classic story into the digital age, allowing audiences to engage with it in a new and interactive way.