Sky Group

On 5 February 1990, Sky Television merged with British Satellite Broadcasting to form BSkyB (British Sky Broadcasting). This merger was highly significant in the UK's broadcasting landscape, combining the operational capabilities and viewerships of both companies. BSkyB went on to become a dominant force in the UK's television industry, offering a wide range of channels and content.

Sky News provided extensive and crucial live coverage of the September 11 attacks in 2001. Known for its rolling news service, Sky News was among the first UK television channels to broadcast the tragic events as they unfolded in New York. The coverage bolstered its reputation as a leading news provider, showcasing its ability to handle major live news events efficiently.

BSkyB acquired the broadband provider Easynet for £211 million in May 2006, marking a strategic move into the broadband Internet market. This acquisition allowed Sky to begin offering its customers bundled services including television, internet, and telephony, positioning itself strongly in the converging telecoms and digital services market.

On 29 April 2009, Sky Player, the streaming service linked to Sky's content library, was launched on the Xbox 360 platform. This not only expanded Sky's digital reach but also marked a milestone in cross-platform media accessibility. As part of the growing trend towards digital streaming, this move allowed Sky to engage with a wider audience, especially targeting younger demographics.

Sky launched Europe's first dedicated 3D TV channel, Sky 3D, on 12 July 2010. The launch was a significant technological advance, providing sports, movies, and entertainment content in 3D for the first time to European audiences. Sky 3D broadcast its first event live in 3D with the 2010 Ryder Cup, bringing a new dimension to television viewing at home and in public viewing areas like pubs.

January 2016 saw Sky undergoing a major rebranding initiative, introducing a new logo and refreshed visual identity across all its platforms. The rebranding reflected Sky's vision of delivering thrilling experiences and its commitment to innovation. It also aimed to visually unify its services across Europe, asserting its identity in an increasingly competitive media landscape.

In a monumental industry shift, Comcast completed its acquisition of Sky Group for roughly $40 billion in October 2018. This acquisition united two leading media groups, allowing Comcast to expand its international reach and content offerings. This deal followed a fiercely competitive bidding war with 21st Century Fox, ultimately enhancing Comcast's position as a global media powerhouse.

Sky announced plans for Sky Studios Elstree in February 2020, an ambitious project aimed at enhancing its content production capabilities. The facility, representing a significant investment in the UK's creative sector, is designed to produce high-quality content for Sky, NBCUniversal, and other media outlets. Sky Studios Elstree promises to create thousands of jobs and foster creative talent.

Sky introduced Sky Glass in March 2022, a groundbreaking streaming TV device designed to integrate all of Sky's content without requiring a satellite dish. Sky Glass simplifies the TV viewing experience by combining top-of-the-line hardware, impressive sound, and Sky's content ecosystem in a single package, marking a new era in content delivery technology.