Michael Le

On November 12, 2019, Michael Le posted one of his most famous TikTok videos, which became known as the 'Elevator Dance'. This video quickly went viral, showcasing Le dancing with his younger brother in an elevator. The catchy dance routine and Le's charismatic style contributed to the video amassing millions of views. This moment marked a turning point in his career, bolstering his popularity and cementing his status as a top TikTok dancer and influencer.

Michael Le collaborated with pop star Jason Derulo in the summer of 2020 to create a series of viral TikTok videos. These collaborations featured dance routines to Derulo's music and quickly gained widespread popularity, accumulating millions of views. The partnership highlighted the growing influence of TikTok creators in the music industry and showcased Le's ability to elevate music through his engaging choreography and production skills.

In 2020, Michael Le was included in the Forbes 30 Under 30 Asia list in the 'Entertainment & Sports' category. This achievement recognized his influence and vital role in the social media landscape, particularly on platforms like TikTok and Instagram. His compelling and dynamic dance content earned him a place among the top young influencers and entrepreneurs in Asia, celebrating his creativity and entrepreneurial spirit.

Michael Le, known as JustMaiko on TikTok, reached a significant milestone in early 2021 with millions of followers on the platform. As a popular creator, he became known for his dance videos, often featuring his younger brother, Jonathan. His content drew extensive attention due to his innovative choreography and collaboration with other creators, establishing him as one of the standout personalities on TikTok.

In March 2021, Michael Le launched 'Shluv House', a content house dedicated to TikTok creators and influencers. Based in Los Angeles, this collaborative space became a hub for creating viral content, providing a supportive environment for emerging dance talent. The house attracted other popular creators and amplified Le's vision of fostering a community to innovate content creation on social media.

In June 2021, Michael Le entered into a partnership with Fashion Nova, a leading online fashion retailer. Through this collaboration, Le helped promote the brand through his widely followed TikTok and Instagram accounts. His dance videos and fashion-forward posts significantly increased engagement with Fashion Nova's products, exemplifying the impact of influencer marketing and Le's ability to reach a mass audience through creative promotional content.

Michael Le received a nomination for 'Creator of the Year' at the 2021 Streamy Awards, acknowledging his prolific contributions to TikTok and the digital ecosystem. His compelling content continued to engage audiences worldwide, showcasing his talents not only as a dancer but also as a content strategist. The nomination reflected the growing recognition of TikTok as a significant platform for new media, with Le at the forefront of its evolution.

Michael Le ventured into the world of NFTs with the launch of 'Le Drop' in February 2022. This collection featured unique digital artwork inspired by his dance videos and online persona. The initiative represented his foray into blockchain technology and digital collectibles, aiming to harness his brand to create value within the burgeoning NFT space. This venture into NFTs illustrated Le's adaptability and willingness to innovate within digital media.

In November 2022, TikTok recognized Michael Le as one of the platform's top influencers, honoring his consistent performance and impact in the social media space. This accolade was a testament to his sustained popularity and influence, driven by his commitment to quality content and engaging narratives in dance. TikTok's recognition highlighted Le's role in shaping digital trends and his ability to connect with audiences globally through his charismatic presence.

In January 2023, Michael Le collaborated with Apple for a dance campaign promoting the latest iPhone model. Through innovative choreography and high-quality video production, Le showcased the iPhone's camera capabilities, emphasizing features like video quality and editing tools. This partnership underscored the synergy between technology and social media influence, with Le's dance routines reaching millions and demonstrating the effectiveness of influencer partnerships in tech marketing.