Troy Carter

Troy Carter, an influential American music manager and entrepreneur, was born on November 14, 1972, in Philadelphia, Pennsylvania. He would go on to significantly impact the music industry, managing artists like Lady Gaga and working with major companies like Spotify.

In 1995, Troy Carter began interning for Will Smith and James Lassiter at Overbrook Entertainment. This opportunity provided Carter with invaluable experience and insight into the entertainment industry, helping him build connections that would later prove crucial in his career as a music manager.

Troy Carter started managing artist Eve in 1999, significantly boosting her career. Under his guidance, Eve achieved mainstream success with hits that reached top positions on music charts, establishing Troy Carter as a notable figure in artist management during this time. His work with Eve helped him build a reputation as a successful manager in the hip-hop scene.

In 2007, Troy Carter began managing Lady Gaga, who was at the early stage of her career. Carter played a crucial role in guiding Gaga to enormous international success. He devised innovative strategies to promote her work, turning Lady Gaga into a global pop sensation and one of the best-selling music artists of all time. His efforts included creating engaging social media campaigns and groundbreaking live performances.

Troy Carter founded Atom Factory in 2011, an entertainment management company designed to focus on the emerging artists and technology. Atom Factory played an important role in music management and digital trends, managing various artists while simultaneously engaging with technological innovations. This endeavor showcased Carter's visionary approach in blending entertainment with technology.

Troy Carter joined Spotify as the Global Head of Creator Services in 2016, working to bridge the platform with the artist community. At Spotify, Carter utilized his unique position to innovate the way artists interacted with the streaming platform, focusing on providing better tools and services for artists. His tenure at Spotify significantly boosted the company’s relationships with artists and empowered creators to have more control over their streaming content.

On September 4, 2018, Troy Carter announced his departure from Spotify. His exit was viewed as a notable change in Spotify’s leadership as Carter played a significant role in setting up the company's creative service department. His time at Spotify had a notable influence in shaping the platform's strategy towards artists.

Troy Carter co-founded Q&A alongside J. Erving in September 2018, shortly after leaving Spotify. Q&A was established as an innovative music and technology company, focusing on providing a platform to empower artists with data insights and resources. Q&A was designed to integrate music with cutting-edge technology to help artists manage their careers more effectively in the digital age.

In March 2020, Troy Carter was appointed to Carnegie Hall's Board of Trustees. This position recognized his prestigious contributions and influence in the music industry. At Carnegie Hall, Carter was set to provide strategic guidance, offering his expertise in the evolving landscape of music and entertainment as part of the esteemed institution's leadership.

In November 2022, Troy Carter was named the Head of Music for the Venice Innovation Lab. This role involves leading the lab's music division in developing innovative ways to integrate technology and music, furthering Carter's legacy of blending music management with technological advancement. His experience and vision are poised to guide new digital music solutions and artist support systems.