Shula Rijxman is a prominent Dutch media executive and journalist currently affiliated with BNNVARA. Known for her leadership roles in the Dutch public broadcasting sector, she has significantly influenced media policy and programming in the Netherlands.
Shula Rijxman joined BNNVARA, a Dutch public broadcasting association, in 2021. Her role involves strategic leadership and ensuring the broadcaster's content aligns with its mission to inform, entertain, and engage the Dutch public.
In 2016, Shula Rijxman was appointed as the Chairwoman of NPO. Her tenure was marked by efforts to modernize the organization and address challenges such as digital transformation and audience engagement in a rapidly changing media environment.
Rijxman's influence in Dutch media expanded when she was appointed as a board member of the Nederlandse Publieke Omroep (NPO), the umbrella organization for Dutch public broadcasters. Her role involved overseeing strategic decisions and policy implementations.
In 2002, Shula Rijxman co-founded IDTV Docs, a production company specializing in documentaries. This venture marked her transition from traditional broadcasting to content creation, allowing her to explore diverse storytelling formats and subjects.
Shula Rijxman began her career in the Dutch media landscape by joining NOS, the Dutch public broadcasting organization. Her early work focused on developing new media strategies, contributing to the organization's adaptation to digital advancements.