Sauber Rebrands as Alfa Romeo Racing
In 2020, Sauber rebranded as Alfa Romeo Racing, ending the long-standing Sauber branding in Formula One. Although the team continued to operate out of Sauber's facilities and was still managed by Sauber's experienced personnel, this change represented a new strategic direction focused on the Alfa Romeo brand, a subsidiary of Fiat Chrysler Automobiles, integrating their substantial resources with Sauber's expertise.