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Meta Platforms

@metaplatforms

Explore the evolution of Meta Platforms through a detailed timeline of key milestones and events that shaped its journey. Click to learn more!

Founded February 4, 2004
12Events
22Years
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2020
2025
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25maart
2026
25 maart 2026

Launch of Meta Small Business Initiative

On March 25, 2026, Meta launched the “Meta Small Business” initiative, designed to support over 250 million small businesses across Facebook, Instagram, and WhatsApp by promoting AI adoption and entrepreneurship through new services and tools.

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05december
2025
05 december 2025

Acquisitions of Limitless and Manus AI

In December 2025, Meta acquired two AI-related startups: wearable-tech company Limitless, and Manus AI—reportedly for about US$2 billion—reflecting the company’s continued investment in artificial intelligence and wearable platforms.

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28september
2022
28 september 2022

Facebook Pay Becomes Meta Pay

On September 28, 2022, Meta began globally rolling out the rebranding of Facebook Pay to Meta Pay. Although the product’s functionality remained the same, this renaming aligned its payment service with the overarching Meta branding and its digital wallet vision.

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28oktober
2021
28 oktober 2021

Rebranding to Meta Platforms, Inc.

On October 28, 2021, at the Facebook Connect conference, Facebook, Inc. officially rebranded as Meta Platforms, Inc. This name change reflected a strategic shift toward building the “metaverse,” a network of virtual and augmented reality endeavors beyond its social media origins.

01mei
2019
01 mei 2019

Launch of Libra (later Diem) Initiative

In May 2019, Facebook established Libra Networks to develop a stablecoin cryptocurrency, supported by major financial partners including Visa, Mastercard, PayPal, and Uber. Later rebranded as Diem, the venture aimed to innovate in digital payments but faced significant regulatory challenges.

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01juli
2014
01 juli 2014

Daily Active Users Reach 1 Billion

By mid–2014, Facebook’s daily active users surpassed the milestone of one billion. This achievement underscored the platform’s status as a dominant global social network and reflected its incredible user growth and engagement.

25maart
2014
25 maart 2014

Acquisition of Oculus VR

In March 2014, Facebook, Inc. acquired Oculus VR for about US$2.3 billion in cash and stock. This move marked the company's first major push into virtual reality hardware, a precursor to its later metaverse ambitions.

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19februari
2014
19 februari 2014

Acquisition of WhatsApp

On February 19, 2014, Facebook, Inc. announced it would acquire mobile messaging giant WhatsApp for approximately US$19 billion in cash and stock. This acquisition greatly expanded Facebook’s presence in global messaging, especially in markets with high mobile usage.

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18mei
2012
18 mei 2012

Initial Public Offering (IPO) on Nasdaq

In May 2012, Facebook, Inc. completed its initial public offering (IPO) on the Nasdaq stock exchange, becoming a publicly traded company. The IPO raised substantial capital, marking a major milestone in the company’s financial and corporate maturity.

09april
2012
09 april 2012

Acquisition of Instagram

In April 2012, Facebook, Inc. announced the acquisition of Instagram for approximately US$1 billion in cash and stock. This strategic purchase accelerated Facebook’s expansion into mobile photo-sharing, adding a fast-growing platform popular with younger demographics to its portfolio.

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01januari
2005
01 januari 2005

Renamed Facebook, Inc.

In 2005, the company simplified its name from TheFacebook, Inc. to Facebook, Inc., reflecting its growing reach beyond educational institutions to the general public. This rebranding signified its evolution toward becoming a mass-market social platform.

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04februari
2004
04 februari 2004

Founding of TheFacebook, Inc.

On February 4, 2004, Mark Zuckerberg and his Harvard classmates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes officially incorporated TheFacebook, Inc. in Cambridge, Massachusetts. The platform, initially intended for Harvard students, would rapidly expand to other universities and eventually to the broader public, laying the groundwork for a global social media powerhouse.

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Frequently asked questions about Meta Platforms

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