Lincoln National Corporation

In February 2009, Lincoln National Corporation, a prominent insurance and investment management company, completed the acquisition of Newton Re, a reinsurance company. The strategic acquisition was aimed at expanding its reinsurance business and enhancing its capabilities in the life insurance market. This move was part of Lincoln National Corporation's broader strategy to grow its business through strategic acquisitions and partnerships, allowing it to tap into new markets and strengthen its position in the insurance industry.

In May 2011, Lincoln Financial Foundation, the philanthropic arm of Lincoln National Corporation, announced a substantial donation towards tornado relief efforts in the southern United States. The foundation allocated funds to aid recovery and rebuilding efforts following the devastating tornado season, demonstrating Lincoln's commitment to corporate social responsibility and community support. This contribution was part of Lincoln's ongoing initiatives to support disaster relief and community well-being, illustrating its dedication to social impact beyond business operations.

In October 2015, Lincoln National Corporation officially rebranded itself under the marketing name of Lincoln Financial Group, reflecting its diversified range of financial products and services beyond traditional life insurance. The rebranding aimed to unify the corporation's various subsidiaries under a single identity, strengthening brand recognition and clarifying its comprehensive offerings, which include annuities, retirement plan services, and group insurance. This strategic move was intended to enhance client engagement and corporate identity.

In June 2016, Lincoln National Corporation achieved a significant milestone by breaking into the top 250 of the Fortune 500 list, which ranks the 500 largest corporations in the United States by total revenue. This achievement reflected Lincoln's consistent financial growth and its strong performance across its various business segments, including life insurance, annuities, retirement plan services, and group protection. The company's focus on customer service and innovation were key contributors to reaching this high ranking, marking an important validation of their business practices and market influence.

In April 2018, Lincoln Financial Group, the marketing name for Lincoln National Corporation, announced a new partnership with Handshake, a career services platform for college students and recent graduates, to enhance its recruitment process. This collaboration was designed to connect Lincoln Financial Group with a wider pool of young, talented candidates by leveraging Handshake's extensive network of college and university partners. The initiative supported Lincoln's commitment to attracting and developing new talent within the financial services industry, encouraging diversity and fostering the next generation of leaders.

In March 2020, amid the outbreak of the COVID-19 pandemic, Lincoln National Corporation announced several responsive measures to ensure business continuity and support for its clients, employees, and partners. The company implemented remote working arrangements, fortified its digital capabilities to enhance customer service experiences, and provided comprehensive resources to navigate the challenges of the pandemic. This swift adaptation underscored Lincoln's commitment to resilience and agility, prioritizing the health and safety of its stakeholders while maintaining operational effectiveness.

In July 2021, Lincoln Financial Group unveiled its latest suite of retirement plan solutions aimed at addressing the evolving needs of modern employees and employers. These new offerings included innovative features to enhance participant engagement, such as personalized investment advice and flexible contribution options. Designed to align with contemporary workforce trends and challenges, the solutions empowered employers to offer more comprehensive benefit packages, helping to attract and retain talent. This development reinforced Lincoln's role as a leader in retirement plan services.

In January 2022, Lincoln National Corporation successfully completed the acquisition of Liberty Life Assurance Company, marking a pivotal expansion of its insurance and annuity business segments. The acquisition allowed Lincoln to enhance its market presence and drive greater scale and operational efficiencies in its group protection business. By integrating Liberty's complementary portfolio of insurance products and services, Lincoln bolstered its competitive advantage in the insurance industry, offering a broader range of solutions to meet diverse client needs.

In November 2022, Lincoln National Corporation disclosed a cybersecurity breach that compromised sensitive data of customers. The company took immediate actions to mitigate the impact, including an extensive investigation, enhanced security protocols, and communication with affected individuals. The breach highlighted the increasing cybersecurity risks faced by financial institutions, prompting Lincoln to invest in more robust security measures and to work towards restoring customer trust. The incident emphasized the importance of strong data protection and cyber resilience strategies in the industry.

In March 2023, Lincoln Financial Group was recognized with a prestigious award for its exemplary efforts in promoting workforce diversity and inclusion. The award acknowledged Lincoln's comprehensive initiatives to create a more inclusive work culture, including recruiting from diverse talent pools, supporting employee resource groups, and implementing inclusive leadership training. By prioritizing diversity, equity, and inclusion, Lincoln not only enhanced its corporate culture but also positioned itself as an employer of choice in the financial services sector.