Lara Ankersmit is a prominent Dutch journalist currently affiliated with BNR Nieuwsradio. She is best known for her work in digital media innovation and her leadership roles in various Dutch newsrooms, including NOS, where she significantly contributed to the development of digital news platforms.
Lara Ankersmit played a key role in launching BNR's podcast platform in 2020. The platform aimed to diversify BNR's content offerings and attract a younger audience by providing a wide range of podcasts on topics such as business, technology, and current affairs.
In 2018, Lara Ankersmit joined BNR Nieuwsradio, bringing her extensive experience in digital media to the radio station. At BNR, she focused on enhancing the station's digital strategy and expanding its reach through innovative audio content and podcasts.
Lara Ankersmit was promoted to Director of Digital Media at NOS in 2015. In this role, she continued to drive innovation, focusing on integrating new technologies such as virtual reality and data journalism into the newsroom's digital offerings, further solidifying NOS's position as a leader in digital news.
In 2010, Lara Ankersmit spearheaded the launch of the NOS app, a pivotal moment in Dutch digital journalism. The app quickly became one of the most downloaded news applications in the Netherlands, offering users real-time access to news, live streams, and interactive features.
Lara Ankersmit joined NOS in 2005 as the Head of Digital Media. During her tenure, she played a crucial role in transforming the broadcaster's digital presence, overseeing the development of NOS.nl and the NOS app, which became leading platforms for news consumption in the Netherlands.
That's every defining moment so far. New events are added only when the reporting warrants it.