JoJo Siwa

Joelle Joanie "JoJo" Siwa began her path to stardom as a young dancer when she participated in the reality show "Abby's Ultimate Dance Competition" in 2013, a spin-off of "Dance Moms". This exposure led her to become a part of the new generation of dancers who gained fame through reality TV and later capitalized on their public appearances to transition to other fields such as music and merchandise.

On May 2, 2016, JoJo Siwa launched her YouTube channel where she began posting regularly. Her channel quickly became popular among young viewers, reflecting her vibrant personality and performance skills. By sharing vlogs and her original music videos, JoJo expanded her fan base and established herself as a multifaceted entertainer beyond her initial reputation as a dancer.

JoJo Siwa released her popular song "Boomerang" on May 6, 2016, with the accompanying music video being published on September 13, 2016. The song addresses themes of online bullying and resilience. It quickly went viral, gaining over 900 million views on YouTube, and has become one of her signature hits, further cementing her status as a prominent figure among pre-teens and teenagers.

JoJo Siwa signed an exclusive licensing and merchandising deal with Nickelodeon on June 3, 2017. This partnership allowed her to expand her brand into a wide range of merchandise, including dolls, apparel, accessories, and more. JoJo became a prominent face for the channel, hosting events and starring in various specials, further establishing herself as a prominent entertainer for children.

In August 2018, JoJo Siwa launched a monthly subscription box known as "JoJo's Bow Club", capitalizing on her signature oversized bows. This subscription provided fans with exclusive bows and other themed accessories each month, tapping into the lucrative market of subscription merchandise for children and building a continuous engagement with her fanbase.

JoJo Siwa announced her first major concert tour, "D.R.E.A.M. The Tour", on May 19, 2019. Featuring a high-energy show filled with music, dance, and colorful staging, the tour was a massive success, with many dates across the U.S. selling out. "D.R.E.A.M. The Tour" was a significant milestone for JoJo, allowing her to connect with fans across the country and showcase her talents on a large stage.

JoJo Siwa made an appearance as the "T. Rex" on the popular television series "The Masked Singer" during its third season, which aired on April 22, 2020. Her participation in the show, known for its elaborate costumes and celebrity guests, showcased her vocal talent and added to her diverse portfolio of entertainment skills, delighting fans and judges alike with her energetic performances.

In June 2020, during Pride Month, JoJo Siwa released her first collection of limited edition Pride merchandise, celebrating her own identity and supporting the LGBTQ+ community. The collection included rainbow-themed apparel and accessories, reflecting her public support for LGBTQ+ rights and inclusivity, and marking a memorable point in her career as she began to more openly express her personal journey.

In January 2021, JoJo Siwa publicly came out as a member of the LGBTQ+ community through a series of social media posts and an interview on Instagram Live. She expressed a sense of happiness and relief, sharing her story with her fans and becoming an influential figure in the LGBTQ+ community, celebrated for her courage and authenticity. This pivotal moment marked an important personal and public transition in JoJo's life.

JoJo Siwa took on the role of a guest judge on "Dancing with the Stars" on October 19, 2022. Having been a contestant on the show during the previous season, her return as a guest judge marked another highlight in her career, allowing her to bring her dance expertise and charismatic personality to the judging panel and reconnect with the show's audience from a new perspective.