Hugo Borst co-launched the podcast 'De Krokante Leesmap', where he and his co-hosts discuss various magazines and articles with humor and insight. The podcast has been well-received for its entertaining format and Borst's engaging presence.

Following the success of 'Ma', Hugo Borst published 'Ach, moedertje', a sequel that continues to explore his mother's journey with Alzheimer's. The book was praised for its emotional depth and candid portrayal of caregiving challenges.

Hugo Borst won the NS Publieksprijs for his book 'Ma', which resonated with a wide audience due to its touching portrayal of his mother's struggle with Alzheimer's. This award highlighted Borst's ability to connect with readers on deeply personal topics.

Hugo Borst published 'Ma', a poignant book about his mother's battle with Alzheimer's disease. The book received critical acclaim for its heartfelt and personal narrative, showcasing Borst's versatility as a writer beyond sports journalism.

Hugo Borst became a co-host of 'Studio Voetbal', a popular Dutch television program focused on football. His role on the show further cemented his status as a leading voice in sports journalism, known for his candid and knowledgeable discussions.

Hugo Borst joined Algemeen Dagblad as a columnist, where he continued to provide sharp and insightful commentary on sports, particularly football. His columns have been praised for their wit and depth, contributing significantly to the newspaper's sports coverage.

Hugo Borst published his first book, 'De Coolsingel bleef leeg', which delves into the world of football and its cultural significance in the Netherlands. The book was well-received for its engaging narrative and deep understanding of the sport's impact on society.

Hugo Borst began his career in journalism by joining Voetbal International, a leading Dutch football magazine. His work focused on providing insightful analysis and commentary on football, quickly establishing him as a knowledgeable and respected voice in sports journalism.