In 2022, Gert-Jaap Hoekman spearheaded the launch of NU.nl's podcast series, expanding the platform's multimedia offerings. The series covers a wide range of topics, from politics to culture, and aims to provide listeners with in-depth discussions and expert insights.

During the COVID-19 pandemic, Gert-Jaap Hoekman played a crucial role in ensuring NU.nl delivered accurate and timely information. His leadership was instrumental in coordinating coverage that included live blogs, expert interviews, and data visualizations to keep the public informed.

In 2018, Gert-Jaap Hoekman led NU.nl's comprehensive coverage of the Dutch municipal elections. His team provided real-time updates, in-depth analysis, and interactive features that engaged readers and provided valuable insights into the electoral process.

Gert-Jaap Hoekman became the editor-in-chief of NU.nl in 2016. Under his leadership, the platform has focused on innovation in digital journalism, including the development of mobile-first content and the integration of multimedia elements to enhance news delivery.

In 2013, Gert-Jaap Hoekman was promoted to an editorial position at NU.nl. His role expanded to overseeing the newsroom's day-to-day operations, guiding the editorial team, and implementing strategies to enhance digital storytelling and audience engagement.

Gert-Jaap Hoekman began his career at NU.nl, where he quickly established himself as a versatile journalist. His early work focused on covering breaking news and developing engaging digital content, which helped NU.nl grow its audience significantly.