Cha-am

On June 30, 2012, Cha-am was the site of an Elephant Polo Tournament, a unique sporting event highlighting the cultural connection between elephants and Thai society. The tournament featured teams from various countries competing in a friendly yet competitive environment. It raised awareness about elephant conservation efforts and provided entertainment for spectators, showcasing Cha-am as a location for hosting international events.

The Cha-am Love Marathon held on February 14, 2013, was a romantic-themed running event that capitalized on Valentine's Day. Couples and running enthusiasts participated in various race categories, promoting fitness and community spirit. The marathon course included scenic routes along the beachfront, and the event concluded with a celebration that included live music and romantic prizes for participants.

In July 2014, Cha-am hosted a Sand Sculpture Festival, attracting artists from around the world to create intricate sand sculptures on the beach. The festival celebrated art and creativity, with impressive displays that depicted various themes and cultural stories. It drew large crowds, enhanced Cha-am's reputation as an artistic hub, and provided an opportunity for community engagement and tourism promotion.

The New Year Countdown in Cha-am on December 31, 2015, was a grand celebration that brought together locals and tourists to welcome the new year. Festivities included a spectacular fireworks display, live concerts, and cultural performances along the beachfront. The event boosted Cha-am's image as a festive destination and was widely covered in national and regional media, drawing a significant number of visitors.

The Cha-am Food Festival in September 2016 was a gastronomic celebration that highlighted the rich culinary traditions of the region. The festival featured food stalls offering a wide array of local and international cuisines, cooking demonstrations by renowned chefs, and competitions. Visitors enjoyed sampling diverse dishes, contributing to the festival's atmosphere of culinary delight and cultural exchange.

On October 12, 2017, a memorial ceremony was held in Cha-am as part of the nationwide observances for the royal cremation of King Bhumibol Adulyadej. The event in Cha-am involved religious rites, floral tributes, and ceremonies attended by local dignitaries and the public. Cha-am's contribution to the national event highlighted the cultural respect and reverence held for the late king.

The 2018 Cha-am International Jazz Festival was held in November and attracted jazz musicians and enthusiasts from all over the world. The event featured performances by renowned international and local artists, offering a diverse range of jazz styles. The festival took place on the Cha-am beachfront, providing a scenic backdrop and drawing a large audience who enjoyed a blend of music and seaside ambiance.

The Cha-am International Kite Festival in August 2019 was a spectacular event that showcased an array of colorful and intricately designed kites from various countries. The festival attracted a large number of kite enthusiasts and tourists, featuring kite flying competitions, exhibitions, and workshops. The event celebrated creativity and cultural exchange, and promoted Cha-am as a vibrant tourist destination.

The Cycling Tour of Cha-am is an annual event held in May, attracting cyclists from various regions. The 2020 edition saw a large turnout despite the challenges posed by the COVID-19 pandemic. With strict health precautions in place, cyclists traversed the scenic routes of Cha-am, promoting healthy lifestyles and eco-friendly travel. The event contributed to local tourism and supported small businesses along the cycling paths.

In March 2021, a significant beach cleanup drive was conducted in Cha-am, involving hundreds of volunteers. The event aimed to restore the pristine condition of the beach, which had been affected by increased litter due to tourism. Participants collected and removed several tons of waste from the shores, contributing to marine conservation and raising environmental awareness among locals and visitors alike.