ASEM

Born on July 3, 1987, in Cape Coast, Ghana, ASEM discovered his passion for music at a young age, and through dedication and hard work, he has emerged as one of the hottest young acts in Ghana's evolving Hiplife industry.

ASEM's musical journey started at the tender age of seven, where he exhibited exceptional talent in singing, dancing, poetry recitation, and writing. Influenced by African highlife greats such as Osibisa, Fela Kuti, Yvonne Chakaka, and Salif Keita, as well as American artists like Biggie Smalls, Naughty by Nature, and Lionel Richie, ASEM's older brothers played a pivotal role in nurturing his passion by supporting him in securing sessions in makeshift studios.

While attending St. Peter's Senior Secondary School, ASEM found like-minded individuals who shared his dream of making it big in the entertainment industry. Together, they formed the group Frontliners with the hope of recording an album after school. However, the group disbanded as members pursued different paths in tertiary institutions.

ASEM's path took an exciting turn when he enrolled at the Ghana Institute of Journalism from 2006 to 2008 for a diploma in communications studies. During this time, he rediscovered and reinvented himself with the help of Richie, a singer/producer/sound engineer and C.E.O. of Lynx Entertainment. This collaboration marked a significant turning point in ASEM's career.

With the release of his first official single "Give Me Blow" during his time in journalism school, ASEM's debut project "Better Late Than Never" gained widespread acclaim. Subsequent projects like "Solid Ground" and "Tough Times Don't Last" showcased his versatility and garnered even more attention. He also had the honor of sharing the stage with renowned international acts such as Rick Ross, Omarion, Fat Joe, and Ja Rule.

ASEM's breakthrough came with the unofficial release of his controversial track "Give Me Blow." The song quickly became the most sought-after and widely shared song among Ghanaian youths, gaining popularity through Bluetooth transfers. His style, which combines Twi with English lyrics, resonated with both urban and rural audiences, solidifying his appeal across the nation.

Touted as one of the artists at the forefront of Hiplife's evolution into GH Rap, ASEM skillfully blended crunk and other emerging forms of American hip-hop with traditional Hiplife. His ability to craft mind-boggling lyrics, laced with humorous punch lines and gripping metaphors, set him apart as a remarkable entertainer and lyricist.

Beyond his musical prowess, ASEM is a passionate animal lover and sports enthusiast actively involved in humanitarian projects through his Asem Foundation and various local and international NGOs. His campaigns on healthy lifestyle choices, including eating well and exercising, have garnered appreciation from his fans and followers.