Addison Rae

In August 2020, Addison Rae launched her own cosmetics line called ITEM Beauty in partnership with Madeby Collective. ITEM Beauty is a clean beauty brand that emphasizes self-expression and natural beauty. The launch included a variety of beauty products such as mascara, lip gloss, brow definer, and more. Addison was heavily involved in the development of the products, ensuring they align with her style and values.

Addison Rae secured her first major acting role in September 2020 when she was cast to star in 'He's All That', a gender-swapped remake of the 1999 film 'She's All That'. The film follows a teenage influencer played by Addison as she attempts to transform a boy into prom king. This film marked Addison's entry into Hollywood, as she transitioned from social media stardom to acting. Netflix later acquired the rights for worldwide distribution.

Addison Rae released her debut single 'Obsessed' in March 2021, marking her entry into the music industry. The pop song reflects on themes of self-love and confidence, with Addison saying it was inspired by personal experiences. 'Obsessed' received mixed reviews from critics but performed well in streaming numbers, highlighting Addison's influence and popularity. This further expanded her career beyond social media.

In March 2021, Addison Rae was invited to co-host the red carpet pre-show at the 63rd Annual Grammy Awards. This opportunity showcased her as a prominent influencer in the entertainment industry, branching out beyond TikTok and other social media platforms. The event allowed Addison to interact with high-profile celebrities and gain further media exposure, solidifying her presence in mainstream entertainment.

In July 2021, Addison Rae signed a multi-picture deal with Netflix after the success of 'He's All That'. The agreement allowed her to work on multiple upcoming projects with the streaming service, solidifying her move into acting. This deal was seen as a significant achievement for Addison, indicating Netflix's confidence in her potential as an actress. It demonstrated how social media influencers are making their mark in the entertainment industry.

In September 2021, Addison Rae experienced a temporary ban from TikTok, the platform that launched her to fame. The ban was reportedly a mistake and her account was quickly reinstated. This incident highlighted how even top creators can be subject to the platform's moderation policies. The brief ban made headlines, demonstrating Addison's significant presence on TikTok and the impact she has as a leading influencer.

Addison Rae expanded her business ventures by launching a limited-edition fragrance line in March 2022. This move into the fragrance industry reflected her growing influence as a businesswoman. The fragrances were sold online and received positive feedback from fans, further diversifying Addison's brand and reinforcing her entrepreneurial spirit. This launch illustrated Addison's ability to capitalize on her fame and expand her business interests.

In June 2022, Addison Rae was announced as a guest judge on 'RuPaul's Drag Race All Stars' Season 7. Her participation as a guest judge signaled her growing influence in the entertainment industry and her ability to cross over into various forms of media. The show featured past winners competing for the title of Queen of All Queens, and Addison's appearance was well-received by fans of both her and the show.

In February 2023, it was confirmed that Addison Rae would lend her voice to a character in the much-anticipated video game 'Assassin's Creed Codename: Red'. This event marked Addison's entry into the video game industry. Her involvement with a major game franchise like Assassin's Creed highlighted her versatility as an entertainer and expanded her reach into new and diverse media platforms. This role proved her growing appeal across different audiences.

Addison Rae performed at the Lollapalooza Music Festival in July 2023, showcasing her talents as a singer and performer. This performance was a major highlight in her emerging music career, as Lollapalooza is one of the biggest and most prestigious music festivals in the world. Addison's set was well-received by fans, and her participation cemented her status as a multi-talented artist capable of engaging with live audiences on large stages.